Enquirer Consulting Group

Bezalel Innovations Buyer Map

Pieter Lagaay | Bezalel Innovations | October 2026

As of 16 Oct 2026

Bezalel Innovations offers ACTS, a wireless surgical tourniquet system with two adaptive cuff sizes, to surgical facilities as a subscription rather than a capital purchase.

This page maps the kinds of facilities that run tourniquet cases, who usually signs off at each, and where a first conversation tends to land.

Where the buyers sit

Counted nationally. Field representation today covers California, Hawaii, and Northern Virginia with the DC and Maryland suburbs.

Group	Organizations in the US	Under 20 staff	20 to 99	100 to 499	500 or more
General medical and surgical hospitals	about 2,600	not published	not published	not published	not published
Specialty hospitals other than psychiatric and substance use, including orthopedic and surgical specialty hospitals	about 330	not published	not published	not published	not published
Freestanding ambulatory surgery and emergency centers	about 6,200	about 4,200	about 1,400	about 220	about 360
Health systems buying for several hospitals and surgery centers through one value analysis process	no clean public count

US firm counts by industry code, banded deliberately.

Who usually signs off at each group

Titles vary by facility. These are the seats that most often approve a change in operating room equipment and consumables.

Group	Usually signs off	Shapes the decision
General medical and surgical hospitals	Director of Perioperative Services, with the value analysis committee	Orthopedic and foot and ankle surgeons, Sterile Processing Manager, Supply Chain Director
Specialty and orthopedic hospitals	Chief Executive Officer or Administrator, with the Director of Surgical Services	Surgeon leaders, Materials Manager, Chief Nursing Officer
Ambulatory surgery centers	Administrator, often with the physician owners	Medical Director, Director of Nursing, Materials Manager
Health systems	Vice President of Supply Chain or System Value Analysis Director	Service line leaders for orthopedics and surgery, system perioperative leadership

Who feels the change day to day

The people who argue for a new tourniquet setup are usually the ones who handle the old one. Sterile processing carries the five cuff sizes. Operating room nurses move, plug in, and clean the pole-mounted compressor between cases. Infection prevention cares about reusable cuffs that are rarely cleaned the way protocol requires.

Surgeons who run extremity cases, foot and ankle and hand and orthopedic trauma among them, see the setup time and the tubing across the floor. Their voice tends to open the door, and the committee closes it.

Why a subscription changes who decides

A compressor per room is a capital request, which usually waits for a yearly capital cycle. A subscription that covers cuffs, consumables, and usage data moves the decision toward the operating budget and the value analysis process, where perioperative and supply chain leaders can act sooner.

At a surgery center the same shift matters even more, since the administrator and physician owners often decide in one meeting.

Ten people to start with

The people who usually sign at the groups above, one a company. Work emails and phone numbers checked on Oct 16, 2026.

Name	Role	Company	Where	Email	Phone
Daniela Carvalho	Medical Director of Surgical Services	Rady Children's Hospital-San Diego	San Diego, CA	dcarvalho@rchsd.org	+1 619 997 0293
Gary Johnson	Director of Surgical Services	Tri-City Medical Center	Oceanside, CA		+1 212 345 5676
Chris Jung	Director Of Surgical Services	The Permanente Medical Group, Inc.	South San Francisco, CA		+1 310 428 0174
Forrest Irving	Materials Manager	Carilion Clinic	Roanoke, VA		+1 301 357 0843
Jamenica Reyes DNP MHA	Interim Chief Nursing Officer	Harbor-UCLA Medical Center	Los Angeles		+1 310 343 1016
Marie Aragon	Chief Nursing Officer, Southern California Hospital System	Prospect Medical Holdings, Inc.	Los Angeles		+1 310 991 9439
Kelli Wray DNP	Chief Nursing Officer	Good Samaritan Hospital - San Jose, CA	Los Angeles		+1 325 232 3646
Michael Hirsch	Chief Nursing Officer	Men's Health Foundation	Los Angeles, CA	michael.hirsch@menshealthfound.org	+1 407 454 2954
Andrea Snyder	Chief Nursing Officer	Sharp Rees-Stealy Medical Group	San Diego, CA	andrea.snyder@sharp.com	+1 619 306 6382
Christina Westbrook	Chief Operational Officer	Reproductive Partners Medical Group	Los Angeles, CA	cwestbrook@reproductivepartners.com	+1 225 223 4612

Where to start

Bring the value analysis to the committee

The site already carries a savings calculator and offers a short value analysis call. Value analysis committees and perioperative directors ask for exactly that comparison of cuff spend, inventory, and setup time, so leading with a facility's own numbers fits how these groups already decide.

Start where the reps are on the ground

Field representation covers Greater Los Angeles, San Diego and the Imperial Valley, Santa Barbara and Ventura, Far Northern California, Hawaii, and Northern Virginia with the DC and Maryland suburbs. Hospitals and surgery centers in those territories can be visited in person, and ACTS has already been used in surgery in Redding, California.

Lead with no capital purchase at surgery centers

Ambulatory surgery centers run lean and decide quickly. A subscription with no compressor to buy or service, two cuff sizes to stock, and a setup under a minute speaks directly to an administrator who signs for both the budget and the room turnover.

Built from public federal registries and the company's own website, counts banded deliberately.

If a walk-through is useful, pick a time at cal.com/ecg.

Prepared by Dan Reeves, dan@enquirerconsulting.com.